April-July 2024
The Psychotropic Deprescribing Council is a non-profit organization founded by medical professionals, patients, and advocates to address the deprescription and safe tapering of psychotropic drugs. Through personal experiences or witnessing others' difficulties in tapering off psychotropic medications, the council recognized a pressing need for more comprehensive knowledge about deprescription methods.
By building a network of medical professionals, organizations, patient advocates, and other stakeholders, the PDC aims to create opportunities for collaborative research on psychotropic deprescribing, with an emphasis on harm reduction. The PDC plans to host an online community dedicated to developing resources, publications, and online courses.
My Role:
I served as a volunteer UI/UX Designer for the Psychotropic Deprescribing Council website, collaborating closely with the CEO to develop a product strategy. This included creating a project brief, conducting a CMS audit, and designing a sitemap. Based on extensive user research, I crafted detailed personas to inform the website designs for their static site. I also developed a visual identity for the PDC. Looking ahead, the organization plans to implement a custom solution for their community site.
Team: Adele Framer, Ken Armes, Zach Pearson
Contributions: User Research, User Personas, Brand Identity, UX Brief Development, CMS Audit, Sitemap Design, Wireframe Design, Brand Identity Design, Webpage Design
In designing the brand identity for the PDC I aimed to keep the tone Academic while still evoking a calm intuitive sense. I created a neutral color palette of warm greys and off-whites complimented by violets to represent balance, stability, and compassion.
The logo mark represents the core aspects of PDC, the process of tapering or deprescribing medication, and a council. Similar to the process of cutting a pill, each ring has a piece taken out of the whole, first by a quarter, then half, and then by an eighth, forming a council room.
The PDC requested a content-rich home page for the site. I designed six sections to guide users through the organization's conception and supporting data, concluding with a call to action.
To share their story, I explored various design concepts. These ranged from a floating table of contents to a file folder-style submenu. Below are some wireframes from the home and about pages that illustrate these ideas:
